Katarzyna Paprocka
Strategic Thinker.
Creative Marketer.
Ambitious Learner.
About me
Management graduate from the University of Warsaw and a current Master’s student in Marketing & Sales with experience in digital marketing, data analysis, and sales support. Completed projects in digital strategy, social media, and marketing campaigns, both in academic and business environments. Proficient in data management (Excel, Allegro Analytics), combining analytical and creative approaches.
My projects
1
As part of the Digital Marketing Minor at Rotterdam University of Applied Sciences, I collaborated with two other students to create a Digital Marketing Plan (DMP) for a small artistic studio in Rotterdam. The project involved analyzing the studio’s current digital presence, identifying improvement areas, and designing strategies like SEO optimization, audience research, and campaign development to enhance its online performance.
2
A personal portfolio website designed to showcase my digital marketing skills, academic achievements, and professional projects. The site demonstrates my ability to create a clean, user-friendly digital platform that effectively communicates my professional narrative.
3
As part of the Digital Marketing Minor at Rotterdam University of Applied Sciences, I managed the TikTok account for the program, developing and implementing a content strategy to promote the minor and engage with students.
4
As part of the "Zwolnieni z Teorii" competition, I co-managed social media accounts for "NIEzdolni", a project aimed at raising awareness about disabled individuals. Our team successfully collaborated with the Polish Disabled Sports Association START and achieved significant engagement, with our most popular post reaching over 6,000 views.
Certificates
CV
Education
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Master’s Degree in Marketing and Sales
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Civitas University
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Expected Graduation: June 2027 (In progress)
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Bachelor's Degree in Management
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University of Warsaw
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2022-2025
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Erasmus Exchange - Digital Marketing Minor
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Rotterdam University of Applied Sciences
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September 2024 - January 2025 (Completed)
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Experience
Intern in the Online Sales and Marketing Department (CEE Region)
Robert Bosch Sp. z o. o.
05.2025-present
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Generated and interpreted sales and inventory reports for the CEE region, identifying trends and recommending optimization actions. Used Allegro Analytics to monitor Bosch's market share and competitive activities.
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Created periodic reports and dashboards in Excel (including macros) to improve business decision-making. Analyzed product distribution levels among key clients, identifying gaps and growth opportunities
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Participated in planning and executing online marketing and sales campaigns, supporting their execution and effectiveness analysis.
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Prepared sales and product presentations for clients and internal stakeholders (PowerPoint).
Member of the Travel and Volunteering Committee
Student Government, Faculty of Management, UW
11.2023-06.2025
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Co-organized integration trips in Poland and abroad for groups of 60-160 participants. Planned and executed student events and initiatives engaging the academic community.
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Supported the organization of one of the largest faculty events in Warsaw - Wuzetalia, collaborating on promotional and operational activities.
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Co-created and executed charity campaigns (e.g., WOŚP, Szlachetna Paczka), engaging the community and raising approximately PLN 40,000 within a year. Managed charity auctions on Allegro, optimizing offer descriptions to increase visibility.
Courses and Certificates
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"Google Analitics" Certificate - Google, 12.2024
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"Content Marketing" Certificate - Hubspot, 10.2024
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"Fundamentals of Digital marketing" Certificate - Google, 10.2024
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"The Power of Storytelling" Course - Hubspot, 11.2024
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SEO Certificate - Hubspot, 03.2024
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"Project Management: Achieving Team Success" Course CRIDO,12.2023
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“Project Management Principles” Certificate - ZwolnieniZTeorii, 05.2023
Languages
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Polish
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Native Language
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English
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Level C1
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Skills
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Web Design Tools (Wix, Figma)
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Analytics Platforms (Google Analytics, TikTok Analytics, Allegro Analitics)
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Content Creation Tools (Canva, Capcut)
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MS Office - Word, Excel, PowerPoint
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Social Media Management
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SEO Optimization
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Content Strategy
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UX/UI Design
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Project Management
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Problem-Solving
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Communication
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Critical Thinking