Katarzyna Paprocka
Strategic Thinker.
Creative Marketer.
Ambitious Learner.
About me
I'm a third-year Management student at the University of Warsaw who completed an Erasmus exchange in digital marketing at Rotterdam University of Applied Sciences. Driven by curiosity and a passion for innovation, I combine analytical skills with creative problem-solving to tackle complex business challenges. My goal is to transform theoretical knowledge into practical strategies that drive meaningful results in the dynamic world of marketing and management.
My projects
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As part of the Digital Marketing Minor at Rotterdam University of Applied Sciences, I collaborated with two other students to create a Digital Marketing Plan (DMP) for a small artistic studio in Rotterdam. The project involved analyzing the studio’s current digital presence, identifying improvement areas, and designing strategies like SEO optimization, audience research, and campaign development to enhance its online performance.
2
A personal portfolio website designed to showcase my digital marketing skills, academic achievements, and professional projects. The site demonstrates my ability to create a clean, user-friendly digital platform that effectively communicates my professional narrative.
3
As part of the Digital Marketing Minor at Rotterdam University of Applied Sciences, I managed the TikTok account for the program, developing and implementing a content strategy to promote the minor and engage with students.
4
As part of the "Zwolnieni z Teorii" competition, I co-managed social media accounts for "NIEzdolni", a project aimed at raising awareness about disabled individuals. Our team successfully collaborated with the Polish Disabled Sports Association START and achieved significant engagement, with our most popular post reaching over 6,000 views.
Certificates
CV
Education
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Bachelor's Degree in Management
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University of Warsaw
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Expected Graduation: June 2025 (In progress)
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Erasmus Exchange - Digital Marketing Minor
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Rotterdam University of Applied Sciences
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September 2024 - January 2025 (Completed)
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Experience
Student Council of the Faculty of Management, University of Warsaw
2023-now
Trips and Volunteering Committee
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Organized domestic and international student integration trips for over 60 participants
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Coordinated charity events including:
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WOŚP: Conducted online auctions on Allegro and organized charity fair
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Noble Gift: Led fundraising efforts, collecting monetary donations and essential items for families in need
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Demonstrated leadership in event planning, team coordination, and social responsibility initiatives
Camp Counselor at BTA Kompas
2022-2023
Working with children and adolescents (ages 6-18) at adventure and sports camps.
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Providing care and ensuring the safety of children.
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Organizing games and activities during free time for participants.
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Following the planned schedule of activities.
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Providing basic medical assistance.
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Responsible for supervising a group.
Courses and Certificates
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"Google Analitics" Certificate - Google, 12.2024
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"Content Marketing" Certificate - Hubspot, 10.2024
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"Fundamentals of Digital marketing" Certificate - Google, 10.2024
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"The Power of Storytelling" Course - Hubspot, 11.2024
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SEO Certificate - Hubspot, 03.2024
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"Project Management: Achieving Team Success" Course CRIDO,12.2023
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“Project Management Principles” Certificate - ZwolnieniZTeorii, 05.2023
Languages
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Polish
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Native Language
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English
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Level B2 - Certificate of Language Proficiency from the University of Warsaw
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Skills
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Web Design Tools (Wix, Figma)
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Analytics Platforms (Google Analytics, TikTok Analytics)
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Content Creation Tools (Canva, Capcut)
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MS Office - Word, Excel, PowerPoint
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Social Media Management
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SEO Optimization
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Content Strategy
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UX/UI Design
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Project Management
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Problem-Solving
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Communication
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Critical Thinking