Social project "NIEzdolni"

The "NIEzdolni" project, undertaken as part of the "Zwolnieni z Teorii" competition, was a collaborative effort to increase public understanding and awareness of the lives of disabled individuals. As a key team member, I was responsible for managing our social media presence on Instagram and Facebook.

Key Achievements:

• Developed and implemented a content strategy focused on disability awareness

• Created engaging multimedia content for Instagram and Facebook

• Established a partnership with the Polish Disabled Sports Association START

• Designed and executed an Instagram ad campaign using Meta's advertising platform

• Achieved over 6,000 views on our most popular post

Skills Demonstrated:

• Social media management and content creation

• Paid social media advertising, specifically on Instagram/Meta

• Digital marketing strategy and campaign optimization

• Stakeholder engagement and partnership development

• Public awareness campaign planning and execution         

This project allowed me to apply digital marketing skills in a real-world context while contributing to an important social cause. The experience enhanced my abilities in creating impactful social media campaigns, managing paid advertising, and collaborating with established organizations to amplify our message.