Digital Marketing Minor Tiktok
During my Digital Marketing Minor at Rotterdam University of Applied Sciences, I took on the role of managing the program's TikTok account. This hands-on experience allowed me to apply theoretical knowledge to real-world social media management and content creation.
Key Responsibilities and Achievements:
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Conducted performance analysis of the TikTok account and benchmarked against competitors
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Developed a content strategy aligned with program objectives and target audience preferences
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Created diverse content types including carousels, video stories, memes, and live/recorded workshop content
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Utilized AI tools and platforms such as Canva, ChatGPT, and Capcut for content creation and editing
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Implemented best practices for hashtags, tagging, and post timing to maximize engagement
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Analyzed weekly content performance and adjusted strategies accordingly
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Developed a content calendar using Canva's DFY feature
Skills Demonstrated:
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Social media analytics and competitive analysis
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Content creation and strategy development
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Video editing and graphic design
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AI tool utilization for content production
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Performance tracking and optimization
This project provided invaluable experience in managing a social media account for an educational program, enhancing my skills in digital marketing, content creation, and social media strategy.
