Personal website
My personal portfolio website is a comprehensive digital showcase of my skills, academic achievements, and professional projects in the field of digital marketing. Developed as part of my Digital Marketing Minor at Rotterdam University of Applied Sciences, this project demonstrates my ability to create an effective online presence from concept to execution.
Key Features:
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Responsive design optimized for desktop and mobile devices
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4-5 pages of multimedia content, including project showcases and a professional biography
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Intuitive navigation and user-friendly interface
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SEO-optimized content to enhance visibility
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Integration with Google Analytics for performance tracking
Development Process:
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Research Phase: Conducted thorough analysis of web design trends and benchmarked against industry best practices
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Strategy Development: Created detailed user personas and mapped customer journeys to inform content strategy
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UX Design: Developed wireframes and prototypes using Figma to ensure optimal user experience
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Content Creation: Produced engaging multimedia content tailored to target audience needs
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SEO Implementation: Optimized on-page elements and content for search engines
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Analytics Setup: Integrated Google Analytics to track website performance and user behavior
This project not only serves as a portfolio piece but also as a practical application of digital marketing principles, showcasing my skills in web design, content strategy, SEO, and analytics to potential employers and clients.
